It's not enough to do what you're told. In today's world, you've gotta be good.

The Gotta Be Good Tour brings expertise and training from international experts to college campuses for free, on topics that actually matter to you. The 4th Annual Tour's theme is Career Innovation: Finding The Work Only You Can Do.

Faculty and student leaders:

Bring the tour to campus

Students and attendees:

Reserve your seat
"One of the best meetings at The Entrepreneurship Club, probably one of the best interactive sessions I have been to in my life!"
— Aniruddh Ravindran, University of Florida, Gainesville
Previously at the University of Chicago, Michigan State University, University of Colorado, University of Florida, NYU and more.

On a scale from 1-10, how much control do you feel like you have over your future?

There are big rewards in life if you know how to navigate today’s opportunities, skills, and networks. Yet because things have changed so fast, many people don’t know where to start.

Ask yourself: How confident are you that you…

  • Will always have more job offers than you can handle
  • Could start consulting or launch your own business tomorrow
  • Will always be able to make excellent friends, anywhere in the world
  • Really understand all the power available in the new economy

You’d think we were exaggerating if we told you everything that is possible right away. That’s why the Gotta Be Good Tour brings in real people with incredible stories to reveal how they build remarkable lives, and to teach skills that you can put into practice immediately. It will quickly introduce you to ideas that can upgrade your life trajectory.

Learn how to make great friends, mentors, and other key relationships.

I’ve met more amazing people tonight than in my whole time in San Francisco.
— Bryan Hernandez, Broadway Studios, San Francisco

Making new friends, mentors, and contacts is one of the most crucial areas of your life, but most people really only make friends by accident. We believe there’s a better way.

  • Methods for intentionally building friendships with like-minded people
  • How to find and build relationships with inspiring mentors
  • The Do’s and Don’ts of choosing business partners
  • How to surround yourself with people who are perfect for your goals

Get more job offers than you can handle, and a primer on entrepreneurship

For those of you hunting for your dream job, we’ll talk about how to take control of your career and constantly create opportunities. For all the future entrepreneurs, we’ll outline how to work for yourself independently as a freelancer, consultant, or business owner (options that can mean greater income, freedom, and flexibility).

  • How to find and secure your dream job, even if you don’t know what it is yet
  • How to win your business’s first customers and clients
  • An introduction to money management, effective negotiation, and how to build an audience

How to build skills and improve quickly, in a way that actually sticks

There’s a whole lot of skills where some basic, simple training leads to huge gains. We’ll overview you on those, teach you some vetted techniques on how to rapidly build skills, and help you put together a plan to get really good at things that are valuable and enjoyable.

  • What science has taught us about rapid skill acquisition and how you can apply it
  • How to overcome hurdles and make progress even on your worst days
  • Why you should structure your life so that your skills and interests feed off one another

How to develop a reputation that makes you sought after

Credentials are no longer just prestigious titles on pieces of paper. In today’s world, you have the freedom to define yourself and how you want others to see you — personally, professionally, and beyond.

  • What people are actually looking at when they judge a book by it’s cover
  • What you can do today to instantly have access to more opportunities
  • Specific examples of how people jump started their careers by focusing on boosting their credibility

Understanding the psychology of habits

Habits are one of the greatest blessings we have… unless they’re not, in which case they can be a mighty curse. We’ll help you understand your own psychology and overwrite old habits. This could be one of the more insightful and life-changing things you’ll learn this year.

  • Scientifically validated techniques that are used by the best coaches and trainers
  • Why bad habits are hard to break
  • What the top performers and executives do to manage their schedules
  • What culture can teach to make you more productive


Every individual on the panel, although tremendously smart, was approachable and humble to giving advice on any concern we had.
— Karla Gregg, General Assembly, Los Angeles

The Gotta Be Good Tour is coming to you from the people at GiveGetWin in connection with local universities and experts. We’ve reached out to our friends and contacts from across the globe who are going to be joining us to share practical and inspirational stories and lessons. You’ll get to meet and connect with local luminaries and make ambitious and exciting friends, new skills, and have a blast.

The cost? Free.

Tour has received generous support from local academia, businesses, and government, and is therefore available entirely for free. If you’d like to help us organze an event in your city or campus, we’d love to hear from you.

Since 2014, we’ve been gathering awesome people together to participate. We hope you’re one of them this year. You’ll leave with more skills, a gameplan for improvement, and a massive dose of inspiration.

The biggest gain out of all, though, might just be the amazing people you meet. This is a place to come to make new friends and mentors.

Do good for the world, improve your life, and serve other people — you’ve gotta be good, but there’s never been as much opportunity for the taking.

Sebastian Marshall and the GiveGetWin team